We try to understand the personalities of not only those we work with, but of those we advertise to.
Knowing someone’s personality, whether they are a healthcare professional or a patient, helps us to find the right way to talk to them.
The ‘persona’ is the outward face we present to the world. It conceals our real self and Jung describes it as the “conformity” archetype. This is the public face or role we present to others as someone different to who we really are.
Traditional marketing assumes communicating with your audience based on the outward traits they present to the world; age, race, gender and location. However, targeting people through demographics, lifestyle and behaviour only gives you half the picture.
The key to communicating effectively is in understanding how someone views the world and what values they hold.
At Grace, we believe it is knowing people’s personalities that matters.
Personality inventories are used regularly in career guidance, recruitment and managing employees and can provide us with a way to categorise different characteristics or traits that we might otherwise not be aware of.
We use our personality profiling tool in marketing to understand how others might react to a brand or a piece of communication.
By understanding the personalities of the people we market to, we can increase our ability to talk to somebody using the right messaging and tone.
Personality profiling helps us create effective communication and make sure your brand is directed in the right way to the right people.