PF DROPS

Our latest work for PF Drops has been Pure Fun.

Static MPU PF advert for eye care solutiuon

The PF range of drops for dry eyes is hampered by the fact that the brand name ‘PF Drops’ is not very memorable and is very often read to be any generic Preservative-Free eye drop.

 

Our task was to develop a campaign that gave new meaning to the PF part of the brand name; to increase awareness and usage to consumers and opthalmologists.

Animated GIF of dandelions blowing in the wind

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Animated GIF of dandelions blowing in the wind
Animated GIF of dandelions blowing in the wind
Animated GIF of dandelions blowing in the wind
Animated GIF of dandelions blowing in the wind

Static MPU PF advert for eye care solutiuon