Dear Grace: I have to put my brand first. How can I move on and put the past behind me?
Dear Grace,
My heart is broken. I’ve tried to make things work with my agency, I really have. But after twelve painful months I’ve come to the sad conclusion that they simply don’t understand me and my needs. I had hopes and dreams, as all young brand managers do, but they have come to nothing. I don’t want to hurt anyone, but I have to put my brand first. How can I move on and put the past behind me?
Sanjay P.
Dear Sanjay,
It may be hard, but honesty really is the best policy. You’re still young, with a host of brand building opportunities ahead of you. It sounds as if the relationship is making you both unhappy, so make a clean break and focus on finding an agency you truly value. One that listens and is on your wavelength. A dedicated team who want to work with you, not just for you. Those agencies are out there Sanjay, so stay strong and true love will be your prize.
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