Dear Grace: Oh Grace, how do I resolve to make 2024 a success?
As 2023 fades into the distance, my hopes of award success have been dashed against the rocks of reality once more. My big-name agency had promised that 2023 would be the year. The year when I could finally wear that sparkly dress, give my acceptance speech, and humble brag to Doug from accounts. But it’s all come to nothing. Doug only has eyes for Jacinda from rare diseases, who won two golds and a silver (bitch). Oh Grace, how do I resolve to make 2024 a success?
The New Year brings new opportunities, so be positive and put the disappointments of 2023 firmly behind you. Awards success needn’t be a pipe dream, but you have to face the fact that your current agency just isn’t delivering. Don’t make the mistake of thinking that big-name agencies automatically mean big-time success. Find an agency that puts creativity at the heart of everything they do, with a history of success and a dedicated team that will take your campaigns to the next level. Don’t settle for mediocrity Maya. Find the right agency and you’ll be giving that acceptance speech in no time!