Dear Grace: How can I relight the fire and bring my brand the love it so desperately needs?
Updated: Nov 22
Dear Grace: I feel it only has eyes for younger, sexy brands. How can I relight the fire and bring my brand the love it so desperately needs?
I’m starting to think my agency just doesn’t love my brand any more. It was great at first, a whirlwind of fancy cocktails, swanky restaurants and making plans for the future. But of late, our relationship has cooled to say the least. Sure, my brand’s not what it once was, but it still has so much to give. My agency used to be so attentive, but now it’s oblivious to my needs. In my darkest moments, I feel it only has eyes for younger, sexy brands. How can I relight the fire and bring my brand the love it so desperately needs?
Your predicament is sadly all too common. Many agencies will do anything to woo you at first, but that attention is often short lived. It’s important to remember one thing above all else, even in the toughest of times: your brand is important and worthy of love. It’s all too easy to fall into the trap of denial. Thinking your agency is just having a bad day, week or month. No, make a clean break Kate. Find an agency that really listens and understands. An agency that loves your brand as much as you do.