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An extremely informative website that made finding exactly the right information a little difficult at times.

The challenge

Customers visiting the website were often looking for solutions or answers to questions that they couldn’t immediately find. Yet sometimes they weren’t entirely sure what they were looking for!

The Insight

A chatbot that was pre-populated with frequently asked questions enabling the user to go on a journey that would mean making decisions to lead them to the information they required.

Our Strategy

Canesten has a wide portfolio of products to treat different conditions and there is a wealth of information on their website about both the conditions and the products.

Chatbot working on iPad
Chatbot on website Grace Comms
Chatbot Icon - Grace Comms portfolio
Chatbot Icon - Grace Comms

Introducing a chatbot to our website was a huge undertaking and Grace expertly delivered the content and identity for this.

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